Case Study: Pinnacle Business Systems Inc. achieves 27% follower growth and 226% more Twitter referral traffic with Brafton Inc.'s premium social strategy

Pinnacle Business Systems Sees Sudden Twitter Engagement With Social Contest

Pinnacle Business Systems Inc., an IT solutions provider with offices across the Central U.S., partnered with Brafton Inc. to strengthen its web and social presence. Though Pinnacle already used Brafton’s content services and a basic social automation package, the small marketing team struggled to post regularly and convert its content into meaningful social engagement, so they entered Brafton’s Social Media Madness contest and opted for a free month of premium social service on Twitter.

Brafton Inc.’s social team took over Pinnacle’s Twitter, repurposing blog content into 40–50 targeted, interactive Tweets per week and engaging industry influencers to grow the brand’s audience. In one month Pinnacle saw a 27% increase in followers, a ~5% engagement rate, Twitter-driven sessions up ~77%, referral pageviews from Twitter jump over 2,000%, and overall referral traffic from Twitter rise 226%, demonstrating significant lift in reach and website traffic.

Pinnacle Business Systems Inc

Stacy Yates

Marketing Programs and Event Manager