Case Study: MIT Sloan Executive Education boosts Page Authority with Brafton link building

MIT Sloan Executive Education boosts Page Authority by +3 with Brafton

MIT Sloan Executive Education, an arm of the MIT Sloan School of Management, faced challenges with its previous agency's link-building strategy, which secured irrelevant backlinks that provided no value. To address this, the customer turned to vendor Brafton Inc. for a new, targeted link-building service.

Brafton Inc. implemented a strategy focused on securing contextually relevant, high-quality backlinks through unlinked mentions and authoritative guest posts. This solution successfully secured 51 high-quality backlinks and increased the Page Authority score across key target pages by an average of +3, significantly boosting the institution's search performance.

MIT Sloan Executive Education