Case Study: Knovel achieves 89% organic traffic growth and boosts engineering authority with Brafton Inc. content marketing

Knovel increases SEO links & promotes engineering authority with Brafton content

Knovel, a subscription-based web application that provides trusted technical information and interactive data tools for engineers, needed to boost brand awareness and drive repeat engagement among busy professionals and prospective users. To keep Knovel top-of-mind between project cycles and expand its reach, the company partnered with Brafton Inc. to add a news service and strengthen its content marketing and SEO efforts on its marketing site why.knovel.com.

Brafton Inc. produced daily, industry-aligned news posts, social distribution and SEO guidance guided by an editorial brief, helping Knovel earn Google News placement and authoritative inbound links. The program drove measurable gains: organic traffic to why.knovel.com rose 89% (Q1 2012–Q1 2013), news traffic grew 267% year‑over‑year, Brafton content accounted for 35% of organic traffic and 62% of Page 1 rankings, drew traffic from more than 20,000 keywords, and produced a 136% increase in returning visits.

Knovel

Amy Burnis

Director Of Marketing And Communications