Case Study: Daniels Trading achieves increased authority, traffic & sales with Brafton Inc.

Interactive Content Drives Daniels Trading’s Authority, Traffic & Sales

Daniels Trading, a commodities trading firm, needed to boost lead generation, thought leadership and social engagement beyond the content their site was already producing. To address limited internal time and resources for social marketing, Daniels Trading outsourced website content creation and a comprehensive social strategy to Brafton Inc.

Brafton Inc. implemented integrated content and social marketing — combining headline integration with up to 150 custom Twitter updates per month and ~30 combined Facebook/Google+ posts — and helped shape Daniels Trading’s brand voice for interactive engagement. In one year Twitter followers grew from ~1,000 to more than 3,200, Twitter referral traffic rose ~197.5%, Facebook-derived traffic increased ~7.5%, site conversions rose ~179%, assisted social conversions grew ~65.9%, and the program delivered 250+ social conversions and leads for webinars and products.

Daniels Trading

Adam Nicholson

Vice President Of Marketing