Case Study: Insight Assurance boosts organic traffic with Brafton’s brand redesign and website rebuild

Insight Assurance boosts organic traffic 24% with Brafton

Insight Assurance, a premier audit and compliance firm, faced challenges with an outdated website and branding that no longer reflected its expertise or vibrant co-founder culture. Their site used impersonal stock imagery and had a poor user flow. They partnered with Brafton Inc. for a comprehensive brand redesign and website rebuild.

Brafton implemented a strategic solution involving a new logo, custom color palette, UX design, and authentic custom photography captured on-site. The result was a more personal and effective online presence. After the redesign, Insight Assurance saw a 24% increase in organic traffic, a 333% surge in click-through rate, an 84% growth in backlinks, and a 19% increase in Top 10 ranking keywords, demonstrating significant performance gains from Brafton’s work.

Insight Assurance