Case Study: a global water treatment enterprise achieves 285% YoY growth in SERP feature positioning with Brafton Inc.

Global Water Treatment Enterprise boosts SERP feature positioning 285% with Brafton Inc.

Brafton Inc. helped a global water treatment enterprise overcome low search visibility caused by the rise of zero-click searches and AI-generated overviews on Google. The challenge was to achieve prominence in new generative SERP features like AI Overviews to maintain user engagement and brand authority.

The solution involved an ongoing strategy combining SEO and generative engine optimization (GEO), including content audits, refreshed copy, and targeted keyword research. Implemented by Brafton, this approach led to a 285% year-over-year increase in SERP feature positioning, a 30% monthly increase in AI Overview citations, and improved traditional keyword rankings, solidifying the client's industry leadership.