Case Study: General Financial achieves 117% blog traffic growth and 15% newsletter conversion with Brafton Inc.

General Financial Moves Up The Ranks With Brafton Newsletter Services

General Financial, a military-lending firm serving active duty service members, needed to generate more leads and promote a redesigned website and blog that would appeal to military families. To engage warm prospects and drive traffic to their new content, General Financial partnered with Brafton Inc. for newsletter services and content strategy.

Brafton Inc. implemented a targeted newsletter strategy to promote the site and nurture leads; within three months blog traffic rose 117% and newsletter-driven visitors converted at an average 14.88%. Newsletter referrals also showed a 10.1% lower bounce rate, 20% more time on site and 15% more page views per session, demonstrating measurable engagement and lead-generation gains for General Financial.

General Financial

Alex Dickinson

Marketing Manager