Case Study: Gasper Landscapes builds local digital awareness with Brafton paid social

Gasper Landscapes drives 1.8M+ video views with Brafton Inc.

Brafton Inc. helped Gasper Landscapes, a Pennsylvania-based outdoor living retailer, overcome its challenge of expanding local brand awareness beyond its traditional print advertising. The company, which had never before used digital ads, needed to reach a wider local audience online and target four distinct customer personas across its different business divisions.

Brafton implemented a full-funnel paid social advertising strategy on Meta, utilizing video and static creative to build awareness and drive engagement. This solution generated nearly 7 million impressions, over 1.8 million video views, and 103,000 landing page visits. The campaigns successfully drove high-intent actions, including over 600 products added to carts, establishing a scalable digital foundation for Gasper Landscapes.

Gasper Landscapes