Brafton Inc.
21 Case Studies
A Brafton Inc. Case Study
From You Flowers, the fifth-largest online flower delivery service in the country, wanted to raise awareness of its premium web services and reach customers both online and offline. To achieve that, the company engaged Brafton Inc. for a web-based video marketing campaign (initially centered on YouTube).
Brafton Inc. produced concept-driven, professional videos that were used online and repurposed as national television spots; the videos included promo codes that measurably drove site traffic and helped boost sales. From You Flowers reported that the spots ran as planned, delivered the desired traffic lift, and provided strong value from Brafton Inc.’s efficient, economical execution.
Michael Sabia
Vice President & Marketing