Case Study: Mobile Mini achieves increased brand visibility and qualified traffic with Brafton Inc.'s content diversification

Content Diversity Builds Brand Awareness, Increases Traffic

Mobile Mini, a publicly traded provider of portable storage containers with more than 80,000 customers, faced a major rebrand that required reprinting and redistributing assets and a broader push to raise brand awareness. Marketing Director Robert Loy engaged Brafton Inc. to move beyond logo placement and build a content marketing strategy to increase visibility and industry recognition.

Brafton Inc. implemented a content diversification program — including a complete blog redesign, written and video blog content, whitepapers, infographics, newsletters, social promotions and animated videos — to repurpose and expand Mobile Mini’s content offerings. The work aligned content with the new brand and drove more qualified traffic from search, social and email, delivering measurable gains: +77% organic blog traffic quarter-over-quarter and +81% referral traffic from social channels.

Mobile Mini

Robert Loy

Marketing Director