Case Study: Consero Global LLC achieves 35% newsletter open rates and 120+ qualified C-level leads with Brafton Inc. content

Consero Global Captures Leads And Attention With Brafton Content

Consero Global LLC, an end-to-end financial solutions provider, faced limited bandwidth for creating regular, relevant content and struggled to reach and influence its target CEOs and CFOs. To reshape market perception and drive engagement, Consero partnered with Brafton Inc. for content creation—leveraging Brafton-written blogs and tailored copy for its newsletters.

Brafton Inc. produced targeted content and copy that Consero used in newsletters aimed at C-level audiences, lifting newsletter performance and lead quality: open rates climbed to 35% (from 22%), click-to-open rates to 12% (from 2%), the sales team logged more than 120 qualified C-level follow-ups, and Consero received two speaking invitations from referral partners.

Consero Global LLC

Bridget Howard

Director of Marketing