Case Study: Carey International achieves dramatic social-media follower and engagement growth with Brafton Inc.

Carey International Takes The Fast Lane To Social Media Success

Carey International, the world’s leading provider of chauffeured services and ground transportation logistics management, faced growing competition and needed to pivot its brand messaging and strengthen its social presence. With limited internal bandwidth to run an effective organic social program, Carey turned to Brafton Inc. for social media marketing and content creation support.

Brafton Inc. assigned a Social Media Strategist who quickly adopted Carey International’s brand voice and managed their social profiles with minimal oversight; over nine months, sharing Brafton-created content drove measurable growth: Facebook fans +20.4% (impressions +187%, engagement +329.5%) and Twitter followers +24.8% (messages +242.9%, engagement +1,357.1%, impressions +105.4%). These gains increased audience size and engagement and positioned Carey to begin converting followers into customers.

Carey International

Jacob Shepich

Marketing Director