Case Study: Beauty Bridge achieves revenue growth and Pinterest follower growth with Brafton Inc.'s Pinterest marketing strategy

Beauty Bridge Drives Revenue & Attracts Social Media Followers With Brafton’s Pinterest Marketing Strategy

Beauty Bridge, a high-end cosmetics retailer in Nutley, New Jersey, needed to build social awareness and convert social fans into eCommerce buyers after earlier social efforts failed to drive site visits. The company partnered with Brafton Inc. for content and social media services, focusing on a Pinterest marketing strategy to drive traffic back to BeautyBridge.com and grow its online audience.

Brafton Inc. implemented a results-focused Pinterest campaign — creating lifestyle boards, seasonal promotions and the “Spooky Beauty” contest — that quickly doubled followers, generated hundreds of qualified leads and made Pinterest the brand’s No. 1 revenue-generating social channel. The campaign lifted overall site visits 131% (Q4 2012–Q2 2013), referral traffic from Pinterest +59.6%, unique pageviews from Pinterest +198%, unique visitors from Pinterest +60.5%, and average pages per visit +86.8%, while time on site and conversions also rose.

Beauty Bridge

Gokhan Erkavun

Managing Director