Case Study: Allegis Group Services achieves stronger web authority and lead generation with Brafton Inc.

Allegis Builds Authority With Brafton Content Marketing

Allegis Group Services, a leader in human capital and workforce management solutions, needed dynamic, high-quality content to engage distinct audience segments and keep pace with prospect demand. Manager of digital marketing Erik Karff sought a partner who could match the brand’s fast tempo without sacrificing quality, so Allegis Group Services engaged Brafton Inc. for content marketing and production services.

Brafton Inc. developed a nuanced understanding of Allegis Group Services’ audiences and delivered targeted blog posts and content through its content marketing strategists’ “art and science” approach. The work strengthened the company’s web presence, built authority and leads—one blog post was praised by a client who shared it with recruiters and HR teams—and generated additional opportunities and positive visibility for Allegis Group Services.

Allegis Group Services

Erik Karff

Manager of Digital Marketing Strategy