Case Study: 33 Threads drives 33%+ of revenue through email with Brafton

33 Threads boosts email-attributed revenue 24% with Brafton

33 Threads, the parent company of four distinct DTC brands (TAVI, ToeSox, Vooray, and Mizu), faced the challenge of scaling its high-volume email marketing operation. The company needed to produce roughly 8-10 weekly campaigns per brand while maintaining each one's unique visual identity and commercial priorities, requiring immense coordination and consistency. They partnered with Brafton Inc. for a comprehensive email marketing solution.

Brafton implemented a scalable, 12-phase email production process using Klaviyo, which included strategy, copywriting, design, and project management. This allowed them to manage over 700 marketing emails, leading to a 24% increase in peak-season revenue year-over-year and a 210% increase in automated flow revenue. Brafton's efforts resulted in email consistently driving over 33% of 33 Threads' total company revenue.

33 Threads