Case Study: Leading Irish Renewables Generating Company achieves seamless intraday and day-ahead trading with Brady Plc

Leading Irish Renewables Generating Company - Customer Case Study

Leading Irish Renewables Generating Company, one of Ireland’s largest renewable generators, faced a market shift under I‑SEM from ex‑post to ex‑ante trading and needed to participate in day‑ahead and intraday markets while managing forecasts, bids, scheduling and settlement. They selected Brady Plc and deployed Brady’s physical energy trading software solution as a cloud‑hosted service to manage short‑term positions and trade on the EPEX Spot intraday continuous market.

Brady Plc implemented its cloud‑hosted trading platform to automate forecast analysis, bid preparation and data transfer, eliminating error‑prone manual processes and missed auction or gate‑closure risks. The solution lets the customer monitor live positions across its wind portfolio, trade smoothly in intraday and day‑ahead markets, reduce financial and operational risk, and realise cost savings versus an in‑house system—helping protect tens of millions of euros of annual trading revenue and improve reaction times to market events.