Case Study: Smyths Toys creates a social buzz with BradleyDyerRaw

Smyths Toys drives 183,300 TikTok likes in 6 weeks with BradleyDyerRaw

The customer, Smyths Toys, faced the challenge of building on the excitement surrounding Mummy Pig's pregnancy announcement and generating significant noise to become the heart of that cultural moment during their six-week exclusive UK sale of the new Peppa Pig toy. The vendor, BradleyDyerRaw, employed experiential, events, and social services to address this brief.

BradleyDyerRaw's solution was to host an exclusive gender reveal for Mummy Pig in Smyths Toys stores, capitalizing on a major social trend. A teaser video and countdown built anticipation online. This approach successfully captured the audience's attention, generating a strong social media response with 183,300 likes and 79,000 shares on Smyths' TikTok channel alone.

Smyths Toys