Case Study: Hill achieves a stronger, more distinctive property brand with BradleyDyerRaw

Hill rebrands Knights Park for a multi-year sales period with BradleyDyerRaw

The customer, Hill, a property developer, engaged the vendor BradleyDyerRaw for branding and advertising services. Their challenge was to reinvigorate the brand for their flagship development of new homes at Eddington, Cambridge, to generate fresh interest among buyers and position it as a unique place to live.

BradleyDyerRaw renamed the development Knights Park and created a new brand identity that reflected the area's contrasts of modern and historic. The solution included a refreshed logo, an expanded color palette, and new marketing materials from brochures to digital campaigns. The revamped marketing suite and ongoing campaigns successfully rejuvenated interest, bringing a greater focus on the development as a destination for a thriving Cambridge lifestyle throughout its multi-year sales period.

Hill