Case Study: Hasbro boosts in-store engagement and Play-Doh sales with BradleyDyerRaw's experiential activation

Hasbro boosts in-store engagement and sells out stock with BradleyDyerRaw

The customer Hasbro, through its Play-Doh brand, sought to create a fun, interactive experience to deepen children's emotional connection with the brand and boost in-store footfall for the new Super Slice Cake Playset. The vendor BradleyDyerRaw was engaged to meet this challenge using experiential and event services.

BradleyDyerRaw executed an in-store Make & Take activation event across all Smyths Toys stores in the UK and Ireland. The solution included a branded demo table, a brand ambassador, and supportive marketing materials. The event was highly successful, generating significant sales—with some stores selling out—and creating a fun atmosphere. Feedback highlighted highly engaged children, delighted parents, and positive reactions from store staff and managers.

Hasbro