Case Study: Disney Parks achieves nationwide awareness and high engagement with BradleyDyerRaw’s Mini Duos campaign

Disney Parks boosts impressions 165% with BradleyDyerRaw

The customer Disney Parks sought to discover new pairs of children to showcase its family holidays and support new talent. Vendor BradleyDyerRaw was engaged to provide advertising, branding, digital, and social services to bring this concept to life and drive nationwide engagement for the Mini Duos competition.

BradleyDyerRaw designed and animated the campaign marque, created social content, and produced a paid media campaign. This included filming launch content featuring notable talent and partnering with targeted media outlets. The results significantly exceeded expectations, generating over 3.3 million impressions (165% above plan) and 9,514 clicks (1,870% above plan), with a click-through rate of 0.28%.

Disney Parks