Case Study: Disney launches Pixiedust HQ with BradleyDyerRaw's immersive event experience

Disney launches Pixiedust HQ with BradleyDyerRaw for travel partners across the country

The travel division of Disney, Disney Destinations International (DDI), faced the challenge of launching its new Pixiedust HQ website and app to key travel partners with an event that was both educational and engaging, while also capturing the brand's signature magic. The vendor BradleyDyerRaw was enlisted to provide experiential and event strategy services to meet this brief.

BradleyDyerRaw created a high-tech, immersive event at London's Outernet venue. The solution used custom content on walls and ceilings to transport guests through various Disney worlds, alongside presentations, activities, and surprise character appearances. The event successfully combined Disney magic with business technology, educating the audience on the new platform. BradleyDyerRaw also extended the event's reach by enabling travel partners from across the country to join online seminars.

Disney