Case Study: Cartoon Network keeps Teen Titans Go! fans engaged with BradleyDyerRaw’s Top Talent Mini Series

Cartoon Network keeps Teen Titans Go! fans engaged during a 15-month break with BradleyDyerRaw

The customer Cartoon Network faced the challenge of sustaining fan engagement with its Teen Titans Go! franchise during a 15-month production hiatus. The vendor BradleyDyerRaw was tasked with creating an off-channel advertising and digital campaign to keep the audience interested.

BradleyDyerRaw developed a bespoke mini-series parodying a talent contest, which included nine animated episodes. They designed and built a microsite to host the content and facilitate live voting, and supported the campaign with social media assets to drive traffic and encourage participation. This solution successfully engaged the audience throughout the production break.

Cartoon Network