Case Study: Cartoon Network drives Batwheels buzz and sales with BradleyDyerRaw's epic roadtrip activation

Cartoon Network boosts Batwheels sales by 422% with BradleyDyerRaw

The customer Cartoon Network faced the challenge of generating buzz and engagement for its Batwheels property to support its consumer products rollout and linear TV presence. The vendor BradleyDyerRaw was engaged to provide a unique experiential activation.

BradleyDyerRaw's solution was to build a real-life, touring version of the Bam the Batmobile vehicle for events across EMEA. This activation drove significant results, with some UK retail locations reporting Batwheels products accounting for over 19% of total company sales on event days and product sales increasing by as much as 422%.

Cartoon Network