Case Study: Berkeley achieves stronger campaign performance with BradleyDyerRaw's Beyond London Living campaign

Berkeley achieves 7.8m impressions with BradleyDyerRaw

The customer, Berkeley Southern, faced the challenge of promoting new phases and remaining stock at their Southern Counties developments. Their goal was to inspire both domestic and international audiences to consider living outside London. Vendor BradleyDyerRaw provided advertising, digital, and traditional services to address this.

BradleyDyerRaw developed the "Beyond London Living" campaign, creating a comprehensive brand with a logo, suite of graphics, and illustrations that highlighted the benefits and connectivity of the developments. This holistic approach resulted in 7.8 million impressions, a very strong CTR of 0.41%, and a CPM that was 89% lower than the marketplace, earning hugely positive feedback from the client.

Berkeley