Br8kthru
16 Case Studies
A Br8kthru Case Study
L&M Fleet Supply, a Minnesota-based retailer of sporting goods and equipment, partnered with the digital marketing vendor Br8kthru to build and implement a comprehensive digital strategy from scratch. Their challenge was to drive eCommerce sales forward and establish a competitive online presence.
Br8kthru's solution involved strategic segmentation with seasonal and evergreen product campaigns, paid search efforts, SEO, and the implementation of location-based ad extensions to drive foot traffic. This approach resulted in a 24% year-over-year revenue increase and a remarkable 23:1 return on ad spend (ROAS). The campaigns also generated over 16,000 store visits and 566 requests for directions, unlocking significant growth for the customer.