Case Study: Affinity Plus Federal Credit Union boosts conversions with Br8kthru

Affinity Plus Federal Credit Union lifts conversions 11% with Br8kthru

Affinity Plus Federal Credit Union, a Minnesota-based credit union, sought a long-term digital marketing partner to provide a more innovative and collaborative strategy. Their previous partners had only offered reactive tactics. They partnered with Br8kthru to leverage paid media and search marketing to prioritize member growth and service expansion.

Br8kthru implemented a flexible strategy that included a full optimization of existing accounts, the creation of a seasonality chart to guide paid efforts, and the reintroduction of programmatic ads. This approach resulted in an 11% increase in conversions year-over-year for Google campaigns, a significant boost in reach and engagement, and highly successful campaign participation. Br8kthru's work helped exhaust registration for a key event in just two weeks while building a strong collaborative relationship with the client.

Affinity Plus Federal Credit Union