Case Study: Viceroy boosts luxury residence sales with BR Printers' promotional marketing campaign

Viceroy sells every residential unit with BR Printers after a $5,000 luxury campaign

The luxury resort Viceroy faced the challenge of marketing its final residential release to a select list of premier guests. With a $5,000 budget, they needed creative promotional ideas that would show appreciation, encourage spending, and incorporate a high-end backpack they had already purchased. They enlisted BR Printers for its marketing and printing services to develop this campaign.

BR Printers provided a comprehensive solution that included custom packaging design, eco-friendly materials, and full fulfillment. The vendor created a branded corrugated box for the backpack, which was wrapped in specialty tissue and accompanied by a personalized letter before being shipped to each VIP. This campaign, executed under budget by BR Printers, directly resulted in two very interested potential buyers and ultimately contributed to the property selling every residential unit.

Viceroy