Case Study: The Moulin Rouge achieves $2.2M in media attention with BPM-PR Firm

The Moulin Rouge earns $2.2 million in media attention with BPM-PR Firm

The Moulin Rouge, a world-famous cabaret, needed a PR firm with elite New York City media connections to generate significant press and public attention for its landmark U.S. debut at the BEST OF FRANCE event in Times Square. Their challenge was to secure high-profile media appearances and manage all PR before and during the event weekend. They engaged BPM-PR Firm for this service.

BPM-PR Firm implemented a multi-layered media strategy that secured coverage in top-tier outlets like The New York Times, USA Today, and live morning shows. The vendor also managed on-site media and secured unique opportunities, such as a visit to the Statue of Liberty and ringing the closing Nasdaq bell. The campaign generated over $2.2 million in media value and attracted an estimated 5,000 people per day to see the Moulin Rouge's free performances.

The Moulin Rouge