Case Study: Sabon achieves increased brand awareness with BPM-PR Firm

Sabon drives beauty buzz with BPM-PR Firm and a $129 million acquisition

Sabon, a leading luxury bath and body brand, faced the challenge of increasing its brand awareness and public product knowledge. The company engaged BPM-PR Firm to build a solid foundation for its campaign with a strong media mix targeting beauty media.

BPM-PR Firm's solution was to carve out strong messaging around Sabon's unique product benefits and execute a digital press push. This resulted in successful placements in major outlets like Yahoo Beauty, MarieClaire.com, and Allure Magazine, which increased SEO and brand awareness. The campaign's impact was underscored when Sabon was subsequently sold for $129 million.

Sabon