Case Study: Rebtel boosts brand awareness with BPM-PR Firm's viral PR campaign

Rebtel sparks 500,000+ video views with BPM-PR Firm

Rebtel, a successful digital international calling company, approached BPM-PR Firm with the challenge of a major rebranding. They needed innovative PR and marketing strategies, including celebrity tie-ins and publicity stunts, to help them resonate as a rebellious brand and get noticed specifically within Indian American and Indian communities.

BPM-PR Firm implemented a comprehensive solution that included a viral video campaign with a popular comedian, a social media contest with celebrities, and a major publicity stunt in Times Square featuring Bollywood dancers. This strategy generated significant media coverage in major Indian news outlets and publications like BuzzFeed and Business Insider. The vendor's efforts resulted in a firestorm of media attention, with the viral videos from the stunt achieving over 500,000 views.

Rebtel