Case Study: Hot 97 boosts press coverage and event PR success with BPM-PR Firm

Hot 97 manages 700+ media requests and seats 70 elite press members with BPM-PR Firm

Hot 97, a New York-based radio station, approached BPM-PR Firm's Event PR Division for the first time to assist with their 20th Anniversary Summer Jam concert. Their challenge was to elevate the event's media profile beyond typical hip-hop bloggers to secure serious press coverage from outlets like the New York Times. They also needed comprehensive on-site support for press management, including check-in, seating, and handling a high volume of media requests for their in-house team of two.

BPM-PR Firm implemented a solution that leveraged their elite music and business press contacts to generate significant pre-event excitement. They meticulously managed over 700 media requests, vetting them to ensure high-value coverage and requiring pre- and post-event articles for attendance. On-site, their team flawlessly executed press check-in, provided access to celebrities, managed security against crashers, and seated 70 elite press members. This strategy successfully secured the serious press attention Hot 97 desired for their landmark anniversary event.

Hot 97