Case Study: Bellabeat Inc. boosts media presence and brand visibility with BPM-PR Firm

Bellabeat Inc secures 20+ strategic partnerships in 18 months with BPM-PR Firm

Bellabeat Inc, a tech-powered wellness company for women, approached BPM-PR Firm with the challenge of improving its media presence and repositioning its Ivy smart bracelet. The company needed to recover from negative press about its mobile app and urgently build strong media momentum ahead of the 2022 investor season.

BPM-PR Firm implemented a multi-staged PR solution that included securing fashion and lifestyle media placements, leveraging a network of wellness experts for commentary, and pursuing award and partnership opportunities. This strategy resulted in the Bellabeat Ivy winning the TIME Best Invention of 2022 award and securing extensive coverage in top-tier national and international press outlets such as TODAY, CBS News, and The Verge. BPM-PR Firm also presented over 20 strategic partnership opportunities to the client over 18 months.

Bellabeat Inc