Case Study: Armitron boosts brand visibility and cultural relevance with BPM-PR Firm

Armitron earns nearly 400 earned media placements with BPM-PR Firm

Armitron, a watchmaker with nearly 50 years of heritage, needed to reestablish its public visibility and cultural relevance to match its esteemed legacy. The company partnered with BPM-PR Firm to increase national media coverage, elevate its brand story, and strategically roll out new partnerships and product collections.

BPM-PR Firm implemented a multi-layered strategy that included high-profile collaborations, immersive events like a Yankee Stadium rebrand launch, consistent monthly product rollouts, and cause-driven campaigns. This approach secured nearly 400 media placements and generated an ad value equivalent of $64.9 million, significantly elevating Armitron's profile and helping it win prestigious industry awards.

Armitron