Case Study: Madden Communications achieves centralized visibility and workflow efficiency with BP Logix Process Director

Madden Manages Highly Complex Processes for Some of the World’s Biggest Brands With Process Director

Madden, a retail marketing supply‑chain firm managing complex point‑of‑sale promotions for brands like MillerCoors and Bacardi, struggled with fragmented processes tracked by email and spreadsheets that lacked visibility and version control. To standardize and scale its client workflows, Madden selected BP Logix and its Process Director platform after a two‑month evaluation of dozens of tools.

BP Logix implemented Process Director to centralize content management, routing, and workflow automation (including APIs for ERP integration, document check‑in/out, versioning, delegation, and forward/backward step movement). The result: clear visibility into every project, centralized data and faster process builds—Madden now runs ten core processes across 15–25 workflows, rebuilt six complex legacy workflows (30–50 steps) in weeks, rolled out merchandising in two months, and ranks Process Director among its top three of 120 software packages.

Madden Communications

Allan Furman

VP of IT