Case Study: iTalk achieves greater control and clarity with Bozboz

italk streamlines broadband ordering with Bozboz

italk, a direct-to-consumer broadband provider, needed to redesign its website to gain more control over content and improve the customer journey. Their existing platform, built by Bozboz, was tightly integrated with internal systems, which limited the marketing team's flexibility. The challenge was to decouple the front end to allow for independent management of campaigns and landing pages while maintaining the internal systems as the single source of truth.

Bozboz developed a solution by creating a new API to connect with italk's backend, then built a flexible WordPress CMS with custom plugins. This allowed italk to manage content using blocks while surfacing real-time product data. The result was a clearer, more mobile-friendly user journey from line check to checkout. Bozboz empowered italk's teams with greater control to create and scale marketing content without developer reliance, all while preserving the core transactional functionality of the site.

italk