Case Study: Van Wert Health builds a modern community hospital brand with Boyden & Youngblutt

Van Wert Health sparks local buzz with Boyden & Youngblutt

The customer, Van Wert Health (formerly Van Wert County Hospital), faced a challenge where its outdated brand did not reflect the significant improvements and high level of care it provided. To complete its transformation, the hospital needed a new identity that would inspire community confidence. The vendor, Boyden & Youngblutt, was engaged to provide comprehensive rebranding services.

Boyden & Youngblutt developed a new brand identity, including a name change to Van Wert Health, to showcase the organization's patient-focused dedication and modern services. The solution included new branding, web design, and advertising. The results were highly positive, as the new brand generated significant local buzz and excitement, was quickly embraced by the community, and successfully allowed Van Wert Health to leave its old reputation behind.

Van Wert Health