Case Study: Southern Joint Replacement Institute reaches farther with Boyden & Youngblutt's Life in Motion campaign

Southern Joint Replacement Institute reaches beyond referrals with Boyden & Youngblutt in a high-tech Life in Motion campaign

The Southern Joint Replacement Institute (SJRI) sought to expand its reach beyond its strong word-of-mouth reputation in the orthopedic market with a marketing campaign that felt distinct from the competition. They engaged the vendor Boyden & Youngblutt to develop this new initiative.

Boyden & Youngblutt created a high-tech campaign titled "Life in Motion" for SJRI. The solution utilized bold, fluid graphics and a tech-inspired aesthetic to represent advanced treatments and an active lifestyle, while featuring the institute's own surgeons to add a personal connection. This approach successfully differentiated SJRI from typical orthopedic marketing.

Southern Joint Replacement Institute