Case Study: Questa Education Foundation builds trust and boosts web traffic with Boyden & Youngblutt branding refresh

Questa Education Foundation refreshes branding with Boyden & Youngblutt and boosts web traffic

Questa Education Foundation, a organization investing in the future of northeast Indiana through forgivable student loans, needed to revamp its branding to become a more prominent and trustworthy resource. They partnered with the vendor Boyden & Youngblutt (B&Y) for a comprehensive branding refresh to help them gain traction and better further their mission.

Boyden & Youngblutt developed a refreshed identity for Questa using a fun color palette, compelling copy, and authentic photography of real students. The deliverables included strategy, photography, storyboarding, and digital ads. This new vibrant brand successfully increased awareness, yielding a measurable percentage increase in web traffic and a significant number of impressions from a single campaign.

Questa Education Foundation