Case Study: Parkview Health inspires community wellness with Boyden & Youngblutt’s GO Campaign

Parkview Health inspires community health with Boyden & Youngblutt through monthly GO Challenges

Parkview Health sought to engage its community with a new, holistic approach to healthcare. The challenge for vendor Boyden & Youngblutt was to create a campaign that would inspire people to take action for their own well-being.

Boyden & Youngblutt developed the GO Campaign, a multi-channel solution using bright visuals, a microsite, and TV, radio, and online ads to make healthy changes seem fun and unintimidating. The campaign included the GO Challenge to provide monthly interactive health goals. The result was the successful spread of Parkview’s mission, reaching a large number of people with an inspiring message that motivated the community to make healthy changes.

Parkview Health