Case Study: Parkview Health boosts MyChart sign-ups with Boyden & Youngblutt

Parkview Health boosts MyChart sign-ups exponentially with Boyden & Youngblutt

Parkview Health sought to promote its MyChart service, a digital tool that allows patients to manage their healthcare online. The challenge was to educate and encourage existing patients to activate and use this new resource. The vendor, Boyden & Youngblutt, was engaged to create a campaign that would effectively relay the benefits of this technology.

Boyden & Youngblutt implemented a multi-channel solution using TV, radio, print, outdoor, and digital ads with a modern, "techy" look and feel to simplify the system's complexities. The campaign focused on how MyChart creates a seamless healthcare experience for the patient. The result was a highly successful initiative that resonated with consumers. Boyden & Youngblutt's work led to an exponential increase in the number of people interested in signing up for MyChart following the campaign's launch.

Parkview Health