Case Study: Parkview Health grows the Don’t Text & Drive Facebook fan base with Boyden & Youngblutt

Parkview Health adds 44,757 Facebook fans in 6 weeks with Boyden & Youngblutt

The customer, Parkview Health, partnered with the vendor Boyden & Youngblutt to address the challenge of expanding the reach of its "Don't Text and Drive" Facebook page. Their objective was to significantly grow the page's fan base beyond its existing 89,000 fans to increase awareness of this life-saving message and enable more effective ongoing communication.

Boyden & Youngblutt implemented a highly targeted Facebook ad campaign utilizing a blend of creative writing, quality content, and both incentivized and non-incentivized performance media. The vendor used CPM and CPC ads to support the goal. The results were exceptional, with the page gaining 12,429 new fans in just seven days, surpassing the initial goal. After six weeks, the campaign had garnered a total of 44,757 new fans, bringing the page's total to 133,757.

Parkview Health