Case Study: Northeast Indiana Regional Partnership gets site selectors to make the right call with Boyden & Youngblutt

Northeast Indiana Regional Partnership sends site selectors a 1-piece branded gift campaign with Boyden & Youngblutt

The Northeast Indiana Regional Partnership faced the challenge of capturing the attention of corporate site selectors and encouraging them to consider northeast Indiana for business development. To address this, they worked with vendor Boyden & Youngblutt on a creative marketing campaign involving a physical gift.

Boyden & Youngblutt's solution was to send site selectors a branded phone headset as a memorable gift, accompanied by copy encouraging them to "make the right call." The vendor created a cohesive package with branded inserts and a supporting microsite. This approach provided a useful item that kept the Partnership top-of-mind, successfully driving engagement and prompting phone calls from the targeted professionals.

Northeast Indiana Regional Partnership