Case Study: Morrison Kattman Menze refreshes its brand identity with Boyden & Youngblutt

A Boyden & Youngblutt Case Study

Preview of the Morrison Kattman Menze Case Study

Morrison Kattman Menze refreshes brand with Boyden & Youngblutt

Morrison Kattman Menze, an architecture and design firm, needed to revitalize its outdated brand identity, including its name, logo, and website. The firm partnered with the vendor Boyden & Youngblutt to undertake a rebranding process with the goal of creating a better representation of their company and giving their brand new life.

Boyden & Youngblutt implemented a comprehensive solution that included shortening the company's name to the more modern MKM architecture + design and creating a new tagline, "For living." They designed a contemporary logo and completely overhauled the website to match the new modern aesthetic. The result was an entire brand overhaul that successfully breathed new life into the innovative design firm, providing them with a cohesive and refreshed identity.


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