Case Study: Martin Methodist College boosts student enrollment interest with Boyden & Youngblutt

Martin Methodist College boosts last-minute enrollment with Boyden & Youngblutt in one quick-glance brochure

Martin Methodist College, a small college in Tennessee, needed a way to quickly capture the attention of prospective students and encourage last-minute enrollment for the upcoming school year. Their existing detailed brochure was not suited for this quick-glance purpose. The vendor, Boyden & Youngblutt, was tasked with creating a new marketing piece that would make students want to learn more.

Boyden & Youngblutt developed an overview brochure featuring bold graphics, quick information snippets, and vibrant photos focused on college life, sports, clubs, and affordability. The solution included an attached postcard for easily requesting more information or arranging a campus visit. This gave MMC a piece to hand out at events that allows students to quickly get a feel for the college and determine if it is a good fit for them.

Martin Methodist College