Case Study: iAB Financial Bank builds a new brand identity with Boyden & Youngblutt

iAB Financial Bank boosts consolidation awareness to 50% with Boyden & Youngblutt

The customer, iAB Financial Bank, was formed from the consolidation of Grabill Bank and Markle Bank. They faced the challenge of creating a new, unified brand identity that would appeal to both new and existing customers while navigating the hurdles of the merger. They engaged the vendor, Boyden & Youngblutt, for branding and launch campaign services.

Boyden & Youngblutt developed a comprehensive solution that included naming the bank, creating a new logo and tagline ("The Power of Partnership"), and producing a website, print collateral, video, and out-of-home marketing. The campaign successfully made the public aware of the consolidation, with 50% of those surveyed being aware of the merger just three months after launch. The vendor also reported that ad recall was three times higher than expected, with 33% unaided and 41% aided recall.

iAB Financial Bank