Case Study: First National Bank and Trust Company grows 6,000 Facebook fans with Boyden & Youngblutt

First National Bank and Trust Company gains 6,000 Facebook fans in 12 weeks with Boyden & Youngblutt

The customer, First National Bank and Trust Company, faced the challenge of reaching and engaging highly targeted prospects in the small communities surrounding its market areas. The vendor, Boyden & Youngblutt, implemented a Facebook campaign to address this.

Boyden & Youngblutt's solution involved relaunching the bank's Facebook page, activating a targeted advertising plan, and creating a full month-by-month editorial calendar of engaging posts. This strategy successfully acquired 6,000 new fans in the first 12 weeks. Results included a single post engaging 1,175 people, high community excitement, and compliments for the customer-centric social media strategy.

First National Bank and Trust Company