Case Study: Desiar builds a bold future-classic eyewear brand with Boyden & Youngblutt

Desiar expands to boutique shops in the U.S. and Canada with Boyden & Youngblutt

The customer, Desiar, a new eyewear company, faced the challenge of defining its brand identity from scratch as it prepared to enter the retail market. The vendor, Boyden & Youngblutt (B&Y), was engaged to develop its complete look and feel, including branding and messaging, to help it stand out competitively.

Boyden & Youngblutt developed a "Future Classic" brand identity for Desiar, which combined classic elements with a fearless look forward. The solution included a Los Angeles photo shoot targeting three distinct audiences and the creation of bold sales collateral. As a result, Desiar successfully attracted retail companies and secured placement in boutique shops across the U.S. and Canada, including a new brand by Sunglass Hut.

Desiar