Case Study: Bowen Health elevates its brand identity and patient awareness with Boyden & Youngblutt

Bowen Health refreshes brand identity after 40 years with Boyden & Youngblutt

Bowen Health, a provider of mental and physical healthcare services, needed to increase awareness of its expanded offerings under a new name. They partnered with the vendor Boyden & Youngblutt for a brand identity refresh to better communicate their value as an inclusive, total healthcare provider.

Boyden & Youngblutt conducted stakeholder interviews and quantitative research to inform their strategy. They then developed a modern logo, new tagline, color palette, and brand voice guidelines. This new identity was implemented across awareness-building advertising collateral. The vendor successfully elevated the Bowen Health brand, with the marketing manager noting they "love it" and that it reached a "much higher level."

Bowen Health