Case Study: Biomet boosts joint care engagement with Boyden & Youngblutt’s Nickname digital campaign

Biomet boosts Google AdWords conversion rate to 7.5% with Boyden & Youngblutt

The customer, Zimmer Biomet, an orthopedic company, faced the challenge of building brand awareness, blocking competitive threats, and reaching prospective patients. They wanted to connect with people throughout the continuum of care. They partnered with the vendor Boyden & Youngblutt to develop a new digital campaign.

Boyden & Youngblutt created the "Nickname" campaign, which uniquely focused on both surgical and non-surgical treatment options. The solution included fun characters and targeted Google AdWords campaigns. The results significantly exceeded projections, with a peak conversion rate of 7.5% and click-through rates that were far higher than anticipated across search and display channels.

Biomet