Case Study: Sandglass creates a cohesive digital home for its hotel collection with boxChilli

Sandglass launches a flexible WordPress platform for 3 destinations with Boxchilli

Sandglass, a global luxury hospitality group with a collection of hotels and villas, required a cohesive digital home to showcase its diverse portfolio. Their challenge was to establish a master brand that could unify independent properties, each with its own identity and booking platform, while guiding users to individual property websites. They appointed vendor Boxchilli to design and develop a refined, image-led WordPress website to meet this need.

Boxchilli designed and built a flexible WordPress platform with an editorial, story-led user experience focused on exploration. The solution provided intuitive navigation to property websites, a modular system for easy expansion, and strong SEO foundations. As a result, Sandglass gained a scalable digital showcase that successfully brought its collection together under a cohesive brand identity while allowing each destination to retain its unique voice.

Sandglass